TOYOTA 1989
The current Toyota mark was introduced in October of 1989, to commemorate the 50th year of the company. The development of the current logo took about five years, as it was necessary to develop a...
View ArticleJohnson Controls 2007
The Johnson Controls logo symbol—the globe—represents energy and vitality. It symbolizes the exchange of ideas, dialogue and engagement with customers, and with each other. More literally, it can be...
View ArticleSEAT 2012
The new SEAT logo represents another step in the continuous development of SEAT’s image, aligning corporate identity and design with the brand’s platform, and openly symbolizing the six values of the...
View ArticleJaguar 2012
Along with its new marketing and ad campaigns Jaguar’s done a number on its logo: both the Leaper and the typeface have been reworked. The icon gets a metallic fill and shadow, the type gets wider and...
View ArticleAMAG Automobil- und Motoren 2013
For three years, the branding agency Heads Corporate Communication AG supports the AMAG Automobil-und Motoren AG in the internal strategic and operational brand management with a program to raise...
View ArticleTriumph 2013
With typographic assistance by Rick Banks, Wolff Olins developed a refreshed logo and new brand symbol for Triumph Motorcycles. For the logo Wolff Olins made only a small change, redrawing it slightly...
View ArticleFiat SpA 2011
As a result of the splitting of Fiat Group, as of January 2011 there will be Fiat Spa and Fiat Industrial Spa, two new groups, both quoted on the Milan Stock Exchange, and both with separate brands...
View ArticleMack (Trucks) 2014
Mack Trucks relaunched its brand during the global 2014 CONEXPO-CON/AGG construction trade show event this week in Las Vegas. The brand work includes a new logo, global tagline, brand video, brand...
View ArticleCHEVROLET 2013
Gold, in the shape of a bowtie, adorned in silver trim – Chevrolet’s globally recognized bowtie logo celebrated its 100th anniversary in 20013 with a updated version which would appear on all CHEVROLET...
View ArticleVolvo 2014
To mark the introduction of the all new XC 90 in 2014, Volvo needed a re-design of the iron mark, optimized for communication and versatile for all types of applications. Moving away from the heavier...
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